VICI — What It’s All About


If you have an Instagram account and engage with fashion related content, chances are you’ve been served an ad from @vicidolls. I’ve purchased a few things from the site, including the sweater pictured above, this dress, and this romper, and I get a lot of questions about it, so I figured I’d dedicate a blog post to it! Read on for five things you need to know about shopping at VICI. (I have no clue if the real name is VICI, Vici Dolls, or Vici Collection, TBH. All I know is the have a brick-and-mortar store in Cali, which I took as a sign that they have quality products!)

  1. They now offer free returns, but they only offer store credit. Old Forever 21 policy, anyone? VICI used to charge you postage for your returns, so at least this new policy is a step up, but you won’t be getting refunds. The good news is they have a plethora of great items, so it’s not hard to find something else to use the credit on.
  2. The quality varies. While I’ve had luck with the items I’ve linked above, I received one blouse that wasn’t up to snuff and my friend got a dress once that was literally mutilated. Thankfully, she was able to get a full refund after sending them multiple pictures of how messed up it was, so I think it was a rare occasion. This leads me to my next point…
  3. There are plenty of girls wearing the brand on IG. As you know, my favorite tip for shopping at new online retailers is to head to the brand’s Instagram account adn check out the tagged setcion. There, you’ll be able to see what real girls are wearing and it’s an easy way to gauge what the item looks like IRL.
  4. They constantly offer 20% discount codes. When you sign up for VICI emails, you get a new shopper code, and they frequently will send you promo codes for 20% off. I’ve never not been able to find a coupon when shopping on the site!
  5.  They are constantly getting new product in and restocking fan favorites. I usually hate promotional emails, but I always look forward to opening up the eblasts from VICI. Since the retailer stocks so much product, the emails are actually give you a nice snapshot of items so you know what to look for when you do decide to shop on the site!

Shop My Look

Sweater | VICI (sold out, of course.) Similar linked here

Jeans | TopShop 

Booties | Vestique (similar)

Jacket | DokoToo

PS — it is HARD to shoot in the snow. My hair was literally soaking wet by the time we’d finished shooting these pics and we were only outside for like seven minutes!

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